Signifiers, Identifiers & Cues
Negative cultural identifiers, stereo types and general assumptions about a group of people, race, or specific culture that derives from outside that culture is more than likely based off ignorance. How do we formulate the way in which we view and understand other cultures? Where do we get our “knowledge” of these cultures? We are literally bombarded daily with media images and stories from newspapers, television programs, etc. that reinforce ideas we have about the “other” race, culture, or group. It was for this reason that I wanted to create a poem that reflected how racial signifiers and cues influence our view of each other.
An empirical example of this is the news, for example, a crime is committed and often the race of the criminal is the first thing announced, never mind that it has nothing to do with the actual incident, actually, the “incident” becomes the backdrop to the race of the perpetrator. We take what we learn in the media and apply it to how we indentify specific groups of people For example,
· Black people love chicken, are angry, aggressive, love hip-hop music, violent in nature, are great at basketball, and can run fast.
· Mexican people love beans, are illegal and will work any job for little money.
· Asian people love rice, can’t drive, and are math mathematicians
· Native American people are wild and unruly, use bows and arrows, smoke pot and have names like Night Hawk and Moon Dance
· White People are all racist, can't dance, smell like wet dogs, and are naturally Brandy Bunch-ish
· Gays are responsible for the Aids endemic, are attracted to everyone of their sex, listen to Cher and worship Barbara Streisand
· African people are cannibals, run with lions, live in huts and are dirt poor
· Indian people all smell, the men are abusive and the women are submissive
These are just some of the many stereotypes and cultural identifiers we hear, see, read and use when talking about groups of people. As I mentioned earlier we get a barrage of images and stories from the media that maintain the idea that these are authentic identifiers.
The idea behind my digital poem speaks to this. I wanted to call attention to it, to question it and inspire others to question it. To question would also mean to first, investigate why negative stereotypes exist, secondly why some of us fall victim by accepting them, and then third why we find ourselves reinforcing such categories.
Therefore, the process for this digital poem using Microsoft Movie Maker was to use images and text in the same way it is used in the media-constant, but with exaggeration to illustrate the effect it has on us. In addition, I wanted to weave in images of everyday individuals, to tell a story that is universal and applicable to illustrate same-ness. First, I used a bombardment of random images with negative inclinations about different groups, second applying text in a way that spoke to this.
I chose to include simple text because there was text already imbedded in most of the images; I wanted the images to speak for themselves. I also felt like simple text would not overpower the images, but still be potent. Moreover, I wanted the viewer to read the images rather than a bunch of text I created. I searched the internet for images some historical and some recent to set up an outline for how I wanted to organize and transition the chosen images to deliver an effective message.
I wanted to meld the perfect blend of text and image that create borders between cultures and then use images that breakdown those borders by showing how different cultures share uniformity, and are connected by our human experiences.
In regards to sound, I wanted to choose a sound that would also be identified as universal, nothing too pop, but more so mainstream, a sound that could be claimed by a diverse group of people. The foundation for creating sound across cultures share a commonality that does not belong to one single group and that was important in this particular idea. If the reader understands the similarities of cultures it breaks down the differences and this is fundamentally, what I wanted this entire poem to do.
Transition and pacing was and still is difficult for me as I struggled with successfully putting these things together. I got frustrated and gave up a couple times, then decided that a minimalist approach was my best choice; keeping in mind that I wanted my audience to absorb my message I settled on a slow pace.
In the end, I hope that I was successful in manipulating the images in a way where my intended message is received well. Although, I am telling a story about people to illuminate sameness, I chose use many images with women because when negative cultural signifiers are broken. down,